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TrendStories

TrendStories

Listen to the Future.

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Will travel by train become a thing in the US? Why has this taken so long? Does it reflect the continuing trend of younger Americans opting out of driving? #trendstories #mobility #optimism

“Whether we’re striving for a new job, more meaningful relationships, or personal enlightenment, we need to actively want something more in order to live well. In fact, neuroscience shows that the act of seeking itself, rather than the go

Corporate social responsibility is on the rise in Asia as #coronavirus continues is destructive march around the region. #brands are finding #creative solutions like offering free bike access to medical workers. @h_foxconn is retrofitting factories t

@RollsRoyce introduced Whispers. A new "digital gateway to a fascinating world beyond." According the press release, "Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royc

64% of women have bought secondhand or are now open to buying it, up from 45% in 2016. And it's not just fashion. Online shops for furniture, sneakers, even makeup are on the rise. What is driving this trend? People want luxury items and paying less

Back in 2009, #OTC, #supplements and #preventativecare and #selfcare products/services were pretty much at parity in global retail sales. But we are seeing a global shift toward increasing prevention care spending. By 2024 EuroMonitor forecasts that

Fifteen years ago we found the small town of Nerja, Spain on the #costadelsol and fell in love with its undiscovered uniqueness and absence of tourists. Today more travelers are consciously seeking overlooked or little-known destinations to find uniq

Ikea in Dubai is exchanging drive time for money. As a way to compensate for the more remote location of it's new store and the time it takes consumers to get there, they are paying $29/hour as a discount on purchases. https://www.fastcompany.com/904

14 restaurants in #Toronto will participate in the @Wisebox pilot that launches this Friday. Customers rent the reusable containers for a $5 deposit from any participating restaurant and can drop them off at any of the locations to get their deposit

As telemedicine continues to grow, companies like @doctorondemand are striking new partnerships to expand coverage. "We’re proud to partner with @Walmart to bring their associates accessible, quality medical and behavioral health care for

"What #podcasts are you listening to?" may soon become as familiar as "what TV shows are you binging?" There are projected to be 2.2 billion global monthly podcast listeners by 2024 according to @ovum, supporting an advertising ma

GenZ already accounts for approximately 40% of all consumers. They are digital natives and have been building influencer networks since they could hold a smartphone. This is a generation that isn’t waiting for brands to lead. They’ve tak

As more organic and specialty "clean" foods continue to permeate the aisles of general brick and mortar grocers ... and Amazon/WholeFoods heat up the organic grocery ecommerce world ... Earthfare's relevance is called into question by inves

The #wearabletech industry was valued at $23B in 2018 and projected to grow at CAGR of 19% to reach $54B by 2023, according to GlobalData. @Apple is the dominant player with #AppleWatch. In fact, Apple’s wearables business — launched in 2

We are excited to check out this new book called Neo Life: 25 Visions for the Future of Our Species. It’s a brilliant and beautiful exploration of how biology and technology will combine to transform our culture, and ourselves. Founded by Jane

While many @starbucks workers are scrambling to pick up more shifts, at least they have more time to practice #mindfulness through the new free @headspace perk offered to partners. This is very much in line with the “Mod our Minds” trend

Finally, Facebook is defying pressure from congress and will keep existing policy allowing political ads. @NYTimes says, “Facebook executives are essentially saying they are doing the best they can without government guidance and see little ben

As another example of the current repulsion to politics in advertising, @Spotify announced it would join @Twitter and no longer allow any political ads in 2020. We “do not yet have the necessary level of robustness in our processes, systems and

While there was an appetite among American brands in 2016 to be a little playful with using political themes in their advertising, 2020 is seeing an almost complete abandonment due to the fear of alienating 50% of audience. @NYTimes ⁠⠀
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Be on the lookout for more #Pinsa. A modern take on an ancient flatbread once prepared by peasants living outside Rome’s imperial walls. The lighter, fluffier, and slightly healthier pizza (more easily digestible with rice, soy, and wheat flour